Monday, 24 May, 2010

Expert interviews

Final assignment for research methods studio - expert interviews. I decided to follow up on research I did last summer. Last summer, a colleague and I conducted research into the performance of Canadian films on the international film festival circuit. We looked at the number of films screened and awards won at 14 festivals around the world and compared that to how a bunch of other countries did.

As we conducted the research we couldn't help but notice how the quantitative analysis gives an impression of how Canada has fared but don't get to the important of participating in film festivals in the first place. A qualitative analysis was needed. So I did a small pilot project to get some insights on what might become future research. I conducted expert interviews with a handful of film professionals (including producers, directors and distributors). It was a great learning experience and enabled me to get deeper insight into the different perspectives of these professionals. While I have worked in the film industry as a funder, policy maker, festival employee and film makers, I didn't' want to assume that I knew it all (not that I would).

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